Believe it or not, the Internet turns 40 years old in 2023! The iPhone has been around for 15 years, and smartphones were invented in 1994. These innovations have driven marketing into the digital realm. Fast forward to today, when the majority of marketing efforts have moved to online marketing efforts, a.k.a. digital marketing. Traditional marketing methods, such as direct mail and print ads still have a role in promoting many industries, but digital marketing is an essential part of today’s marketing plans.
What is Digital Marketing?
Digital marketing makes the most of the online presence. Ideally, a digital marketing plan optimizes a website and leverages it for a variety of engagements — SEO, content marketing, email marketing, social media, and search advertising. Digital marketing provides superior measurability, allowing you to see exactly what works and what doesn’t. In addition to being data-driven, digital marketing is also very flexible, allowing you to easily and quickly change where you spend your marketing dollars.
Digital Marketing Strategies
- Content Marketing
- Social Media Marketing
- Email Marketing
- Search Advertising
The Importance of Website SEO
Nothing is more important in digital marketing than an optimized website. SEO is the key! SEO elevates your website in the eyes of search engines, so your website and its content can be easily found by potential customers. Get their eyes on your website first, then convert them into customers. SEO works mostly in the background to bring your website into the foreground of web searches. Take a deeper dive into the importance of SEO.
With content marketing, you can leverage your website to educate customers and prove your expertise in your field. Through videos, blog posts, case studies, and other content, you become the go-to resource for information about your products and services. How-to videos and testimonials have become popular additions to websites for many industries. Blogs also provide a platform for providing accurate and honest content from your point of view. While you may need help creating content, such as writing blogs, taking photos, and producing videos, the more you do, the stronger your library of content, and the more you can reuse that content for regular social posts and email messages. Content marketing also contributes to SEO by keeping your website content current and fresh.
Social Media Marketing
Almost every business today uses some form of social media to connect to customers and potential customers. Engage them in conversations and allow them to leave reviews. Improve your interactions by making your brand available on the social media platforms that matter most to your customers. With proper management, Facebook, Twitter, LinkedIn, TikTok, Instagram and other social platforms can provide a gateway to your brand and products. Sophisticated social media marketers know where to spend their time posting and engaging. Is it time to expand or pare down your social presence? Metro Studios can help you refine and manage your social media marketing. Learn more about social media marketing opportunities.
Email still provides an excellent way to keep in touch with valued customers. Promote products and services and send how-to content directly to them. Show them how you can serve their needs by aggregating your videos and blog posts into regular emails.
When you’re ready to spend your advertising budget on measurable, testable ads, search advertising is the way to go. Even with a small budget, you can get found by placing ads on Google and other search engines. Learn 5 advantages to Google ads for greater insight into search advertising.
Engage Your Audience with Digital Marketing
Business owners should embrace digital marketing and take steps to engage their audiences through social media, email marketing, and content marketing. There are budget options for everyone, including entrepreneurs who want to DIY their digital marketing to those who need to outsource part or all of the strategizing and production.
For strategic and creative expertise, turn to Metro Studios for a data-driven approach that builds on everything you have developed. Our digital marketing team knows what works for a wide range of businesses and industries, and we can help you create content that connects with your audience. Metro Studios provides the photography, video, audio, livestream, and other media that improve your strategies and messages. Don’t get left behind! For details about digital marketing strategies that work, contact Metro Studios now.