Whether you are selling socks, socket wrenches, or software services, SEO plays a very important role in customers finding you online. SEO, or Search Engine Optimization, acts like electricity to light up your website, making it more visible. It shines a light on your web presence, where you can sell products and educate people about products and services. Without SEO, your website stays in the shadows, many pages away from that coveted first page position.
SEO is About Potential Customers
SEO is important because search is important. Literally everyone uses search engines to find what they need. How many times have you searched for something online this week alone?
Personally and professionally, we all rely on the power of search engines to help make our lives and work easier. Behind the scenes, SEO connects you to what you want. Likewise, SEO on your website brings potential customers to your online presence so you can give them the information they need to buy from you.
While SEO sounds impersonal and highly technical, optimizing a website is essentially about making the site better for people. SEO makes a site easier to find and more user-friendly for potential customers.
It doesn’t matter who you are or where you are – you will rely on a search engine to locate something almost every day! Here are a few examples:
- SEO helps a soccer mom find and compare new cleats for her kids.
- SEO assists a lead engineer to learn more about time-saving software or hardware.
- SEO directs questions about insurance to a local insurance office’s blog for answers.
- SEO allows a group of friends to decide where to meet for dinner and drinks.
- SEO helps a biking enthusiast locate a repair shop while out on the trail.
The list of examples could go on forever. Needless to say, SEO is here to stay!
What’s so great about SEO is its ability to increase your visibility, traffic, and engagement. Plus, it helps establish your credibility and authority as an expert while also giving you access to customer metrics. You can use the data from SEO to enhance content. For example, keyword research helps identify topics for blog posts, which can lead people looking for answers about your field of expertise to you.
Think of SEO as a cost-effective, long-term strategy. A quality SEO setup can sustain a website for a couple of years—and it can provide good ROI, showing organic results within a couple of months. When combined with quality content and calls to action, SEO may also help with conversions on your website because it helps optimize copy and images so people can find what they want faster and more accurately.
What does SEO Involve?
Search Engine Optimization techniques can vary on the complexity of your website and your marketing strategy, e.g. localized, national, or international reach. The SEO process involves several technical details related to research and written and visual content. The process typically begins with an SEO Audit, progressing into keyword research, content additions, and backlinks. Learn more about the 5 Key Pieces of SEO from our previous blog post, and let us know if you have questions about the in-depth technical practices and localization techniques.
The SEO process often takes more time and technical skill than most entrepreneurs possess. That is why many time-deprived entrepreneurs turn their attention away from SEO to other more tangible forms of business marketing. It’s easy to make this mistake—there’s so much to do and so little time! But it’s a big mistake because SEO can actually save you time in bringing business your way—and it’s pretty cost-effective for something that can help you now and into the future. Review these 5 SEO Mistakes to see if you can identify with these missteps.
SEO is important because search is important, and search is important because people now depend on it. When you have SEO best practices applied to your website, it can help tremendously in bringing new customers your way.