Tire Chains ‘R’ Us

Challenge

Tire Chains ‘R’ Us has been selling tire chains throughout the United States for over 20 years. Tire Chains ‘R’ Us has been selling tire chains throughout the United States for over 20 years. With tire chains made from high-quality steel, the chains are proudly used by city municipality, county, and state vehicles. Their website was becoming outdated and difficult to use on mobile devices.

Solution

Metro Studios proposed a new website with an updated design, increased functionality, and easy order management features. Working together to plan out a new website with their Digital Marketing Specialist they were able to orchestrate a plan for a new website.

Result

Now if you are visiting Tire Chains ‘R’ Us you will be able to have an easy ordering experience on any type of device. The new website makes life easier for users and the Tire Chains ‘R’ Us team with an improved interface, user reviews, advanced sorting capabilities, and custom recommendations based on your chain needs.

Services

Digital Marketing

Email Marketing

Graphic Design

Print Design

SEO

Social Media Marketing

Video Services

Web Design

Web Development

Website Services

Industry

Industrial

Retail

Location

United States

7,000+

Transactions in a Year

59%

Increase in Revenue

322

Keywords Improved

$60

Average Order Value Increase

tire chains logo redesign

LOGO DESIGN

A Refreshing Look

With their logo becoming dated, they wanted to give it a fresh modern look while maintaining the core elements of their logo. Our designer took on the challenge to prepare their new logo to better match a more modern website that was coming soon. The new logo was a reimagining of the snowy mountains with a new italic font. The new font was paired with custom accents to help illustrate movement and motion blur, similar to a rotating tire.

search engine optimization tire chains

SEO

Moving on Up

When you have thousands of products there are a lot of terms you need to rank for and optimizing for that can be difficult. Tire Chains relies on Metro Studios to track, report, and improve their keyword rankings every month. With years of technical SEO work we have seen over 300 keywords improve with only a slight few decreasing, which has led to a large increase in organic traffic on their site. With organic traffic being the highest converting traffic this also means more sales/revenue.

tire chains digital marketing stats

DIGITAL MARKETING SERVICES

Driving Sales

Tire Chains ‘R’ Us relies on paid search advertising to drive a large portion of their sales. They were handling these campaigns in-house, but they wanted to take their campaigns to the next level. This is where Metro Studios arrived to help, taking their paid search ads from a broad focus that was resulting in wasted clicks to a product specific approach that better met the needs of potential customers. This change resulted in a higher return on ad spend (ROAS), increase in revenue, and a higher average order value.

The Website

Customer Focused Design

Tire Chains ‘R’ Us launched their new website with the help of Metro Studios in 2023. The new website had strategy, design, and development all handled by our team. Our focus was to drive sales while making it as easy as possible for potential customers to navigate the site and find what they are looking for.

tire chains website homepage
tire chains website customer service page
tire chains website product page
tire chains website mock

“The team at Metro Studios has been an outstanding addition to our web design and web marketing efforts. They take our business and objectives as seriously as we do. We have watched our SEO and SEM measurements improve consistently since they came on to our account. They are responsive when issues arise, and are proactive with new ideas and strategies.”

John Venteicher

TIRE CHAINS ‘R’ US

Contact Us

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