Challenge is a national distributor of ATV/UTV tires that has been in business for over 20 years. With growing sales opportunities they needed an updated website to meet the demand of their customer base with the ability to showcase new offerings and make the order process simple.


Updating their nearly ten-year-old website became a necessity to be able to compete against big box retailers. They partnered with Metro Studios to determine what mattered most to their customers, how to grab their attention, and how to capture sales more effectively with their website.


The new website now offers an attention-grabbing design that guides users through the checkout process seamlessly. With multiple search options whether it is by size, brand, model, or terrain type users are able to find the tires that best suites their needs. The team can now focus on order fulfillment rather than helping users navigate their old site to place an order.


Digital Marketing


Web Design

Web Development

Website Services




United States

interactive web elements

Web Design

Detailed Design site focuses on the constant innovation and motion that their industry brings. With easy-to-navigate forms and drop-down menus, it makes finding exactly what you’re looking for effortless.

atv tires logo design

Logo Design

Identity & Logo Creation

The striped logo reinstills the tire messaging while the blue and red color palette inspire ideas of security and loyalty. The use of cohesive and sleek branding leaves the site looking clean and dignified.

atv tires sign design

Signage Design

Drawing Attention

The building sign at was beginning to show its age after being up for several years. We aimed to revamp the look of their office and warehouse exterior by creating a sign that would grab the attention of people passing by. Our designers made the outdoor sign consistent and cohesive with the launch of the new website.

The Website

Sleek Interface wanted to create a site with sleek motion graphics and stylish icons to captivate their audience and streamline sales. With the use of internal links and content to keep the reader engaged, the site keeps conversion rates high and bounce rates low.

atv tires website blog page
atv tires website home page
atv tires website product page
atv tires website shop page

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