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Short Form Video in Marketing Strategy

Posted on 06.07.2024


Media Production


With its ability to convey your message in seconds, short-form video represents a valuable asset in your marketing strategy. Video platforms like TikTok, Facebook, Instagram, and YouTube Shorts have the power to reach people on mobile, where you can easily present quick tips, new products, company updates, and more. By delivering short-form video content consistently, you can raise brand awareness and brand authority for your products and services—especially to younger generations.

Short-Form Video Advantages

Most business owners already have a video creation tool in their hands, and so does their audience! A smartphone or tablet makes it easy to create videos and to engage with potential customers. You can shoot video at your convenience, posting in the moment or later, after editing.

Videos provide excellent engagement, and content can be curated for the target market. Oftentimes, the most successful video marketing emerges from a solid digital marketing strategy and consistent posting. A content calendar can help you manage the videos along with social media marketing, content marketing, website updates, and more. Video marketing makes a great addition to any marketing strategy.

short form video content calendar

Short Video Ideas

From professional product demos to simple before/after videos, short videos can pack a visual and memorable punch. To better understand the potential of short videos, we recommend researching similar brands to see how they are utilizing TikTok, Reels, and Shorts.

Are you looking for ideas for short-form video content? Consider these short video options, which can be adapted to consumer or B2B industries:

  • Product Demos
  • Quick Tips
  • Meet the Staff
  • News Briefs
  • Testimonials
  • White Paper Summaries
  • Trade Show Updates

You can DIY the videos or work with a professional video production company like Metro Studios to meet more advanced needs. For example, drone video footage of your facility or a time lapse of a process may require specialized video equipment or editing, but these short form videos can be spectacular visually and for social engagement.

No matter what video content you want to share, you can make short-form videos work for your brand. Contact Metro Studios to learn more. We have the social media marketing and video production expertise and experience to elevate your brand with short-form video.

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