Good ole SEO. Despite what you may have heard, search engine optimization is still one of the best strategies to get the word out about your business. How can you reach the right local or global audience if your website doesn’t meet the standards for on-site content, off-site SEO, or the technical details behind optimizing your website? Take a look at these top 5 SEO mistakes and learn how you can flip the script on the SEO strategies your website is missing.
Neglecting Your Website
A stale website will result in stale SEO results. Keep it updated by adding quality content, changing photos, creating new blogs, and making sure testimonials and about information are current on your website. Remember to make sure your mobile site provides a quality user experience, as well. If you can add optimized copy and images to your site, do it. If you can improve your page titles and descriptions, make those changes now. Even small changes can count as organic SEO improvements to your website. Edit the content to refine it for SEO.
Remember to keep the contact page fresh and add copy to it if you haven’t already. Every page of a website has merit, including the Contact page. Don’t pass up the opportunity to add at least a little bit of SEO-friendly copy! Include what you do in the briefest terms as well as your location, especially if the location is important to your industry. Restaurants and retail locations should be particularly attentive to ensuring contact information can be found on every page.
One last thing: Double check all the links on your site. Making sure your site functions perfectly is key, because 404 errors can damage your SEO. Eliminate anything that could send users off to find another option. Aim for an optimized user experience with rich content, and you’re on your way to better SEO results and avoiding those SEO mistakes.
Skipping Your Blogs
Everyone has the best intentions to blog, but it can be difficult to keep up with the constant need to come up with ideas and make your blog posts delightful and relevant. It may sound workmanlike, but it is important to make blogging part of your regular marketing schedule. The question is, how do you find the time? Is it faster to record a video? Then do it and post that as your blog. Do you need to block out a day to write several blog posts while the ideas are fresh? That’s one way to get ahead of blogging for the year. If you’re on a more regular schedule, can you ask colleagues or partners to write guests blogs that will fill your content pipeline?
If you’re just not able to find the time, hand off the task to someone who can focus on timely delivery of relevant topics crafted to meet your audience’s needs. The goal is to keep them coming back on a regular basis, so even if you can only create short blog posts once a month, you can feel good about keeping your customers engaged, as long as you provide content they love.
Letting Keywords Ride
When was the last time you reviewed your keyword research? If it has been more than a couple of years, revisit your business and the keywords that may or may not be relevant to audiences. The business environment changes over time, and it never hurts to keep an eye on any new competitors, how they rank and which keywords they may be using.
Shying Away From Video
Even in this world of ups and downs and highs and lows, one thing is certain—video offers a huge advantage to your marketing strategy and to your website SEO. Many clients avoid doing videos because they don’t like how they look or sound on camera. We say, practice makes perfect. If you’re uncomfortable on camera, start out by recording yourself when no one is looking. Take the time to let yourself make mistakes as you talk about your products or services. Practice taking video of products and talking about them without being on camera. As with public speaking, you get more comfortable the more you do it.
Consider what a great benefit you are offering to many of your customers. People love watching videos. It’s an easy way to learn more about a company and its products. And thanks to the ubiquitous video creation by everyone from children on up, people are more forgiving about presentation and delivery than ever before. Sure, you can get a special light to enhance video quality, but it isn’t critical for producing content people want to watch. Add video to your marketing strategy and your SEO is sure to be enhanced, as well.
Chasing Quantity Over Quality
One of the biggest SEO mistakes business owners and marketing managers make is that they set expectations based on increasing traffic numbers rather than improving the quality of the traffic. A site doesn’t have to be in position 1 on page 1 to be effective, nor does it have to be a top-of-the-line web design. Leveraging the best content available over time provides better results in the long run than trying to stuff the site with keywords.
Hey, if you’re making one of these SEO mistakes, don’t panic! You are not the only one. Due to the constant algorithm changes made by Google, it can be challenging to ensure you are meeting the most current SEO best practices on your own. Our SEO experts can audit your digital presence and create a solid plan to update your website with quality, optimized content. To learn more about our SEO services, contact us for details.