When it comes to your brand, are you weary of the promotional approach? Tired of trying to find new ways to sell products and services? Find a fresh approach! Take your storytelling to a new level—the customer’s level! The most successful brands use authenticity and emotion to cut through the onslaught of messages from thousands of brands. You can better educate customers and build trust with unique and genuine stories about your brand—and you can show them your company’s point of view and personality. Let’s talk about a few storytelling tips.
Leverage Customer Stories
One of the best ways to tell your brand story is through your customers. How has your product or service helped your customer base? Look for ways to leverage the stories customers tell you about how your product changed their life. You can use their stories in digital or traditional marketing:
- Website content
- Social media posts
- Blog content
How do you involve customers in your brand marketing? Ask and you shall receive! Regularly request testimonials from customers, making sure to ask them for a photo that shows them representing your brand. You can do this via social media or ask them personally for their feedback.
For example, NS Talent Solutions features a number of testimonials on their website. Featuring their customers helps tell their story authentically and credibly.
Convey Personality and Values
For authentic brand stories, you will want to align the voice with the company values as well as your team. It helps to have a point of view about your industry, your company history, and why your company excels.
The people behind the brand—that’s your awesome team—can also help tell the story of why and how you do what you do. They should be among your top brand ambassadors, alongside your best customers. The pride they feel in working to help others can help you stand out. And, if employees are part of the innovations in your products, shine a light on their work! This can further educate the audience about your brand and the outstanding products or services you provide. As a side benefit, celebrating your people works internally as well as externally as a morale boost and recruiting tool.
Use Quality Visuals
In the studio or on-site with a drone, there are many exciting new ways to create visual stories about your brand. Professional photography and videography can set your brand apart with beautiful lighting and mesmerizing drone video. Spur-of-the-moment live video can be exciting, too. Keep in mind that planning your visuals ensures you get the job done with the quality that rises above other brands.
Regardless of what your brand does, your audience will love hearing from real people. As we mentioned, your team has great stories to tell about your brand. You can also encourage customers to send photos and videos with their stories about how they have benefitted from being part of your brand tribe.
Over the years, Metro Studios has worked with many clients to enhance their look and feel. We updated Brucemore’s logo and website with a fresh look and feel for the historic estate. For local restaurant, Whiskey River Grill, we created an inviting rustic pub experience on their website. It also includes online ordering—an important functionality for restaurants. The same can be accomplished for industrial clients. Bacteria Direct received a comprehensive branding treatment, from their logo to their custom-designed website.
Develop a Plan
One of the greatest challenges with any branding effort is scheduling it. We recommend developing a plan for telling brand stories at whatever frequency works best for you—whether that is three times a week or once a month. If you’re just starting out with a new approach, take it easy on yourself by planning for the launch of the effort at least a couple of months in advance. This will give you time to think it through and develop a library of content so you feel less stressed and can focus on continuing to seek brand stories throughout your customer base and company.
Need help with developing, planning, and telling your brand story? Contact Metro Studios for expert guidance. We’ve been helping brands tell stories for decades.