Whiskey River Grill


Building a restaurant from stratch present a long list of potential challenges and your online presence can often go overlooked. Whiskey River wanted to build a following and garner excitement before they were ready to serve the public. Being in a small town they weren’t sure how to best engage their community and neighboring ones.


Whiskey River enlisted the help of Metro Studios to get the word out that a new restaurant was coming to town. To do this Metro Studios developed an in-depth digital marketing strategy to reach the most about of people. This strategy included website development, graphic design services, and a strong social media push.


Before the physical location was ready to open Metro Studios had a fully fledged brand identity kit, a brand new responsive website, and social media following of thousands of people – all for a restaurant in a town of 1,400 people. They were off to the races with a line out of the door and continued success years later!



Digital Marketing

Graphic Design


Social Media Marketing

Web Design

Web Development

Website Services




Palo, IA

whiskey river tenderloin
whiskey river salad
whiskey river wings
whiskey river meat
whiskey river bbq bacon burger

The Website

A Unique, Rustic Take

Whiskey River Grill really wanted to stand out online compared to other restaurants in the surrounding area. Since it was a new business, it had no former website, logo or marketing materials. They needed a logo, branding, menu for food and drinks, a website, social media pages and advertisements.

whiskey river grill website contact page
whiskey river grill website about us page
whiskey river grill website our menu page
whiskey river grill home page
whiskey river grill homepage
whiskey river grill website mobile design

Web Design

Mobile First

We centered the website design around the mobile version since we knew more users would be searching for them on mobile devices. A unique feature of the website is the parallax design, different elements scroll at different speeds; the chalkboard background doesn’t move while the food illustrations and photos on each page move at different speeds.

menu design services

Graphic Design

Brand Elements

Metro Studios’ designer created the entire brand message from the logo to the design aesthetic of the website, to the food/drink menus. Since the restaurant didn’t have any prior examples of marketing, our designer’s research and creativity built Whiskey River Grill their own brand.

whiskey river social media

Social Marketing

Top Notch Marketing

Our digital marketing team created Whiskey River Grill Facebook and Instagram accounts as well as the advertisements for it. To initially attract new users, we posted regularly prior to their opening and received an overwhelming amount of interaction; their first Facebook post had 2.6k likes, reached 191,217 people, had 568 comments and 5k shares. In two months, the Facebook page had 5,800 likes!

Contact Us

Are you ready to see results? Let us know.