Our Blog

Importance of Graphic Design for Advertising

Posted on 08.19.2022

In this message-saturated world, how can you ensure your brand stands out? The secret lies in graphic design. Professional graphic design is the foundation of strong, eye-catching messages, especially for advertising products and services. With good design, you draw attention to your brand, tell its story, cultivate a consistent look and feel across platforms, and increase ROI for your ads. From our point of view, there are four very good reasons to invest in professional graphic design for advertising and all aspects of your marketing.

Good Design Demands Attention

When you see a quality ad, you know it. The colors, shapes and images draw your eye and make it memorable. A skilled and experienced graphic designer can ensure that your brand looks different from your competition. This will help customers recognize your brand organically, allowing them to recall your advertising more easily. One excellent example of Metro Studios’ graphic design work includes a custom website for Bacteria Direct. The site features intriguing organic elements and shapes that look fantastic, yet professional.

Bacteria Direct Homepage

Good Design Cultivates Cohesiveness

When your brand message reaches across multiple platforms, graphic design helps hold everything together. Leave it to graphic designers to develop ads that play nice with your website, social media and other marketing materials. While you can DIY some aspects of your marketing, most business owners don’t have the years of experience to make graphic design easy for them. Instead of taking hours of your time using free graphic design tools, hand off this task to a pro and watch them work their magic in ensuring great-looking ads that align with your brand.

Good Design Increases ROI

It’s a fact that well-designed visual content increases ROI. By fueling greater interaction, the content design creates more opportunities for conversions. Here’s a cool fact: Research shows that when a relevant image is paired with information, they retain 65% of that information three days later, as opposed to hearing it, when retention is only 10%. Learn more about how visuals beat out audio and text messages from Brain Rules.

Good Design Tells a Story at a Glance

When you want to tell a story and establish credibility in a fraction of a second, graphic designers have your back! Through careful selection of graphic design elements and layout, designers know how to create a mood.

Want to create a visual hug to convey comfort? Or, does your audience respond to a professional, corporate look? Graphic design can achieve the goals you have for how you want your brand to be perceived by your audience. Our graphic design work for Whiskey River Grill’s entire brand helps set the tone for what diners experience in their restaurant. It tells a story and maintains their inviting look and feel from the menus to the mobile site.

whiskey river our menu

Good graphic design draws attention to your brand and tells people about it instantly. When you invest in professional design for advertising—and all your visual marketing vehicles—you’ll increase your ROI and do your brand a huge favor!

If you’re interested in more interesting details about visual content, here’s another article full of facts about leveraging graphic design to enhance marketing.