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Tire Chains 'R' Us
Tire Chains ‘R’ Us relies on paid search advertising to drive a large portion of their sales. See how we took their campaigns to the next level.
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Outrank your competitors on search engines with reputable digital content that is relevant to users’ searches.
Reach customers across multiple platforms, including relevant websites, social media, and search engines.
Form meaningful connections online with engaging content tailored to your audience’s interests, lifestyle, and needs.
Marketing at its core: Effective digital strategies that get users to convert and achieve business goals.
CR Tire
Cedar Rapids Tire has been Iowa’s largest provider of specialty tires since 1992. CRT was ready to scale up its business by redoing its site to focus on e-commerce.
Customized website design that aligns with your brand and provides a seamless user experience.
Expertly constructed web applications that are user-friendly, interactive, and drive leads and sales.
The detailed plan that shapes page layout, website navigation, and content needed to convert site visitors.
Industry and audience-specific written content that is concise, engaging, and keeps search engine ranking in mind.
The management of website files on a physical server to make your site accessible to everyone online.
Keeping websites up-to-date, running smoothly, and monitoring performance to catch bad things before they happen.
Metro Group
We worked with Metro Group to develop a recognizable and comprehensive logo set for all their brands.
Communicate the personality of your business or organization with clean, recognizable visuals.
A consistent, impactful graphic identity is an integral part of building and maintaining a strong brand image.
Bold, engaging design for a display or package that showcases your brand and shares key messaging with end users.
Versatile design intended for tangible surfaces that elevate your brand and generate awareness.
Cedar Rapids Kernels
We staff a full crew of talented camera operators, a director, and a producer with the goal of creating an engaging experience for both fans and the Kernels’ proud sponsors.
We cover everything related to recording, editing, mixing, and mastering audio to deliver an all-encompassing composition.
Perfectly produced commercials and product showcases, as well as corporate videos and employee training videos.
Capture the moments that matter most. Consistent branding visuals that look great on print materials and online.
Expert event management and production services for corporate, sports, commercial events, and more.
ATV Tires
We created a eCommerce website that is designed to convert and paired that with an effective paid marketing strategy that has paid dividends for ATV Tires.
See how we're helping CETA members improve their websites and marketing.
Familiarize businesses with your brand name and the value of your product or service.
Launch competitive campaigns that drive online orders, repeat customers, and revenue that powers your growth.
We help manufacturing, logistics, and heavy machinery companies drive growth and enhance brand visibility.
Enhance in-store marketing and merchandising, unify online and offline data, and enhance shopping experiences.
Refine your marketing campaigns and put your business in front of people most interested in your products or services.
Home / Portfolio / Standard Golf
Standard Golf is the world’s leading manufacturer of golf course accessories, but their website didn’t reflect that leadership. The site was split between two platforms—one for content and one for eCommerce—making the user experience disjointed and tracking performance difficult.
This limited organic visibility, reduced purchase rates, and severely limited how many custom leads came through the website.
We delivered a full website transformation—from strategy through post-launch optimization. All content and commerce were brought together into one cohesive platform, with a redesigned site structure focused on usability and product discovery. Custom products were repositioned as a key offering, with prominent calls-to-action and a streamlined quote request process across relevant pages. We also standardized and enriched product data, implemented SEO best practices, and connected the product catalog to Google Merchant Center for future campaign scalability.
The overhauled website has increased revenue and leads every month*, completely organically, without spending a dime on new advertising. The client touts “remarkable” results, just in the first 5 months!
*This was written in May 2025 – 5 months after launch
Services
SEO
Website Services
Industry
Manufacturing
Retail
Sports
Location
United States
Website
This century-old brand needed a remodel. The redesigned site emphasizes their full product line, streamlines navigation, and makes it far easier for customers to discover and request custom work.
132%
Increase in Form Submissions
900+
Website Purchases in 5 Months
151%
Increase in Website Events
Improved Structure
Standard Golf had a strong foundation in search due to its brand recognition, but that potential wasn’t fully realized. Many product pages were hard to find—for both users and search engines.
– Expanded the Navigation: We introduced a mega-menu that exposed more product categories. – Rebuilt the Categories: Organized categories by how customers search versus what’s used internally. – Added Indexable Pages: Previously hidden or hard-to-access products now live on optimized, dedicated URLs.
SEO Enhancements
With the right structure in place, we focused on refining and amplifying existing SEO strengths. The pages had authority—but lacked consistency.
– Meta & Heading: Cleaned up title tags, meta descriptions, and H1s across categories and product pages. – Structured Data: Added schema markup to key pages and products to support rich results. – Technical SEO: Improved page speed, mobile responsiveness, internal linking, and canonical tags.
21.89%
Increase in Organic Sessions
5.19%
Increase in Share of Voice
20.61%
Increase in Keyword Visibility
“It’s unbelievable really, how well the site’s been doing. We’re seeing far more website sales and leads than we did before.”
Karl B.
Standard Golf
Are you ready to see results? Let us know.
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