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Tire Chains 'R' Us
Tire Chains ‘R’ Us relies on paid search advertising to drive a large portion of their sales. See how we took their campaigns to the next level.
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Outrank your competitors on search engines with reputable digital content that is relevant to users’ searches.
Reach customers across multiple platforms, including relevant websites, social media, and search engines.
Form meaningful connections online with engaging content tailored to your audience’s interests, lifestyle, and needs.
Marketing at its core: Effective digital strategies that get users to convert and achieve business goals.
CR Tire
Cedar Rapids Tire has been Iowa’s largest provider of specialty tires since 1992. CRT was ready to scale up its business by redoing its site to focus on e-commerce.
Customized website design that aligns with your brand and provides a seamless user experience.
Expertly constructed web applications that are user-friendly, interactive, and drive leads and sales.
The detailed plan that shapes page layout, website navigation, and content needed to convert site visitors.
Industry and audience-specific written content that is concise, engaging, and keeps search engine ranking in mind.
The management of website files on a physical server to make your site accessible to everyone online.
Keeping websites up-to-date, running smoothly, and monitoring performance to catch bad things before they happen.
Metro Group
We worked with Metro Group to develop a recognizable and comprehensive logo set for all their brands.
Communicate the personality of your business or organization with clean, recognizable visuals.
A consistent, impactful graphic identity is an integral part of building and maintaining a strong brand image.
Bold, engaging design for a display or package that showcases your brand and shares key messaging with end users.
Versatile design intended for tangible surfaces that elevate your brand and generate awareness.
Cedar Rapids Kernels
We staff a full crew of talented camera operators, a director, and a producer with the goal of creating an engaging experience for both fans and the Kernels’ proud sponsors.
We cover everything related to recording, editing, mixing, and mastering audio to deliver an all-encompassing composition.
Perfectly produced commercials and product showcases, as well as corporate videos and employee training videos.
Capture the moments that matter most. Consistent branding visuals that look great on print materials and online.
Expert event management and production services for corporate, sports, commercial events, and more.
ATV Tires
We created a eCommerce website that is designed to convert and paired that with an effective paid marketing strategy that has paid dividends for ATV Tires.
See how we're helping CETA members improve their websites and marketing.
Familiarize businesses with your brand name and the value of your product or service.
Launch competitive campaigns that drive online orders, repeat customers, and revenue that powers your growth.
We help manufacturing, logistics, and heavy machinery companies drive growth and enhance brand visibility.
Enhance in-store marketing and merchandising, unify online and offline data, and enhance shopping experiences.
Refine your marketing campaigns and put your business in front of people most interested in your products or services.
Home / Portfolio / Cook & Boardman
Cook & Boardman Group, the nation’s leading distributor of commercial doors, frames & hardware, electronic access control equipment and specialty (Division 10) products, sought to scale their business by launching a targeted PPC campaign. They aimed to utilize digital marketing services to improve their online presence, attract qualified traffic, and boost conversions.
With nearly 40,000 products in their inventory, we meticulously manage their paid search campaigns to ensure the highest return on investment (ROI). Our approach involves constant testing and optimization, closely monitoring user behavior and search trends to refine targeting and ad placements. We maximize performance and drive high-quality traffic that converts into sales. This vigilant and adaptive management helps us achieve optimal results, ensuring that every dollar spent on advertising contributes to the growth and success of their business.
Our collaboration with Cook & Boardman has not only fueled significant business growth but has also opened the door to managing their enterprise accounts and overseeing the operations of their various divisions. Through our strategic efforts, we’ve enhanced their digital marketing performance, leading to increased visibility and customer engagement. This success has strengthened our partnership, allowing us to implement tailored marketing strategies across their enterprise-level operations, ensuring cohesive brand messaging and consistent results. Our comprehensive management of their divisions includes optimizing marketing campaigns, streamlining communication channels, and driving efficiency, all contributing to Cook & Boardman’s continued expansion and market leadership.
Services
Digital Marketing
Search Advertising
SEO
Industry
Retail
Location
Winston-Salem, NC
Website
Digital marketing has been instrumental in helping Cook & Boardman grow its business and achieve its goals in the competitive market of secure opening solutions for commercial settings. By running strategic Google Ads and Microsoft Ads campaigns, we have been able to place their ads in front of users actively searching for commercial doors, frames, hardware, electronic security solutions, and related products. This has resulted in increased visibility, higher click-through rates, and ultimately, more conversions.
eCommerce Operations
The website provides a seamless shopping experience, optimized not only for user convenience but also for Google Ads efficiency. This ensures that Cook & Boardman products are easily discoverable by those seeking secure opening solutions. From high-quality commercial doors to reliable network infrastructure, the intuitive interface and advanced search functionalities ensure that users can quickly locate the products they require.
Division Site Management
Overseeing the Cook & Boardman family of companies involves meticulous attention to detail and strategic planning to optimize the performance and functionality of each division’s site, ensuring that it effectively serves its intended purpose within the broader framework of the company’s digital presence.
56%
Increase in Total Revenue
22%
Increase in CPC Purchases
20%
Increase in Conversion Rate
Are you ready to see results? Let us know.