How is your website and digital advertising performing? Do you know which metrics are the most meaningful in tracking performance? Never fear—Metro Studios breaks down our six favorite metrics to help you better understand what they mean to your business. Our digital marketing strategists dropped this list of metrics that we’ll define so you can feel confident in your knowledge.
- Engagement Rate
- Click-Through Rate
- Cost Per Click
- Keyword Rankings Metrics
- Conversions and Clicks
From your website to your social sites, engagement is what you want. Engagement rate offers insight into how many people see, spend time with, and interact with your content. The new Google Analytics, also known as GA4, is calculated by taking the number of engaged sessions and dividing it by the total sessions over a specific time period. Google defines an engaged session as one lasting more than 10 seconds, having a conversion event, or having 2+ pageviews. Engagement rates can vary greatly for B2B, e-commerce, retail, restaurants, services, etc.
Click Through Rate
Click Through Rate, or CTR, represents the number of clicks your ad receives. It indicates how many times people click through to get to your website. CTR is reported in how many clicks per 1,000 impressions. The higher the CTR, the better.
Cost Per Click
Cost Per Click or CPC is a digital advertising performance metric showing how much your ads cost per click result. CPC can vary greatly depending on industry, so this metric is not always about lowering the CPC number. As you run different ads with A/B testing, CPC can provide valuable data for comparing the performance of different ad content and timing.
For certain industries and markets, website traffic may be a key indicator of how many people you will see coming through your doors or ordering your products online. Organic traffic versus Paid traffic can further enlighten this metric. Low traffic may indicate that you need to review your Search Engine Optimization, digital advertising, or website strategies. When you want to compare your site to others, you may be able to use website traffic tools to check out your competitors.
Conversions and Clicks
After you look at website traffic, you can look at how many actions people took on your site. Conversion events can take different forms, such as filling out forms or ordering products. With this data in hand, you can then assess whether your website needs some tweaks to improve the user experience and convert visitors to customers. Learn more about conversion-focused websites.
Keyword Rankings Metrics
How are your keywords ranking in Google searches? With the Google tools connected to your website, you can easily find out which keywords are working best to drive traffic to your website. This information can inform your SEO choices, so pay attention and adjust your website content and metatags when you add new products or services that require new keywords.
With Google Analytics, Google Search Console, and other tools at your disposal, you are able to watch trends over time that affect how you advertise your business. Don’t have time to set up Google tools, let alone login regularly to understand and track your web performance metrics? Contact Metro Studios for expert guidance that will enhance your digital presence so you can achieve your marketing goals.