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Setting Marketing Goals for the New Year

Posted on 12.21.2021



It’s that time again — time to take stock of the past year’s marketing efforts and plan for 2022! Are you ready to take your marketing to the next level in the new year? How can you grow your marketing and still keep up with your daily tasks? Taking some extra time now to put thought into your upcoming marketing needs will save you time and make life easier when your business is the busiest.

Step 1 — Analyze 2021

Your first step will be to take stock of the advertising and marketing you did in 2021. That includes content marketing, social media and email marketing, as well. What data trends do you see between the beginning and end of 2021? How does the data compare year over year? What did you spend and where did you receive the best return on investment? What would you like to add to the mix? Is video content among your dreams and goals for enhancing your digital marketing? Review the budget and consider how you can optimize your marketing dollars. Identify areas where you want to see improvement, and make a list of goals to focus on in 2022. Expand your list of goals with other things you’d like to add in the future or if you have the budget.

Step 2 — Consider Business Plans for 2022

What are your business plans for 2022, and how do those plans affect your marketing? Are you opening a second location or planning to launch a new service? How can you adjust to those and to seasonal fluctuations in business? Address your business objectives in the marketing plans, remembering that you may still need to remain flexible with the pandemic, supply chain issues, and other issues that can arise.

Step 3 — Get Inspiration

Inspiration for your marketing will help you get your goals off the ground. Research your competition locally, regionally, and nationally to see what you might be able to do differently to distinguish your business. Refine your plans, messaging, and design to meet with the expectations of your audience.

Step 4 — Make Plans to Achieve Your Goals

Now, with your written goals, business plans, and inspiration in hand, you can make plans to achieve your marketing goals. How are you going to stay on task and on message? We thought of three ways you can make it easier to accomplish the tasks around your marketing goals for 2022:

  • Automate social media posting — If you haven’t already, consider leveraging one of the many social media tools such as Hootsuite or Social Pilot to simplify posting to Facebook Instagram, Twitter, etc.
  • Develop partnerships with experts — Leverage the knowledge and expertise of designers, writers and digital marketing gurus.
  • Schedule time for marketing tasks — Stay on top of your marketing by regularly scheduling time in your calendar to review marketing results and tasks. This may mean you work late or go in a little early a couple of times a month, but it will keep you moving forward towards meeting your goals.

If you need help with a digital marketing analysis or are ready to partner with the experts at Metro Studios on a project to help with your 2022 marketing goals, please reach out. We look forward to talking with you about your goals and how we can help you reach them in 2022 and beyond.

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