Is your website more than five years old? If so, it is probably time for a new website. But several other factors may also affect your need to redesign or revamp your website. A new website can eliminate issues with old code and put your brand’s best face out there for the world to see. Several factors can trigger your decision to redevelop your website.
You know it’s time for a new website when…
It Contains Old, Dated Content
Everything visual has an expiration date, and websites are no different! Designs from just a few years ago can look dated. Photos and graphics can also look old, especially if they feature employees who no longer work at the company or products that you’ve updated.
Copy on the site can also become outdated, as can the navigation to your web pages. Review your site for old content, such as discontinued products and services and old bios. New products and services should be featured on your site. If you find more than a few updates or want to revamp the navigation and add more than two pages, it could be time to redesign your website.
Even if your content isn’t out of sync with how you do business today, it may be time for professional copywriting and editing. Everyone needs an editor, and website copy can be challenging for most business owners. An experienced copywriter knows how to achieve your marketing goals
Your Website Got Hacked
Being hacked is a sure sign that it’s time to overhaul your website. Don’t let your website get redirected to male enhancement websites! Updating your website can prevent embarrassing search results and unwanted redirects. A new website will ensure the code meets today’s standards for security and functionality.
Your old website may look fine to you, but your site as well as searches for your site can be compromised by old technology on the back end or a lack of a secure domain. If your site visitors call you to find something instead of using the website, your site could benefit from updating. Old blogs may be vulnerable to hackers, and unsecured domain names can lead to poor search results, which can damage your brand reputation. Hosting issues can also be avoided with a new website and secure, reputable hosting.
Your Site Isn’t Mobile Friendly
If your website isn’t mobile-friendly, a.k.a. responsive, you are overdue for a new website! A responsive website is key to search engine results. If you don’t have a responsive site, Google won’t even index your site. A responsive website also provides users with a good experience, no matter what device they use to access your website.
For certain industries and markets, a fast and easy-to-navigate mobile-friendly experience is essential. That means restaurants, stores, shops, and services should make it a goal to keep their responsive website in top condition. Our website developers can ensure full functionality of all the bells and whistles you and your customers expect.
Your Website Isn’t Converting
When you review your website analytics, do you see a high bounce rate? How about a slow page load speed? This data can point you toward redoing your website, both from a user standpoint as well as SEO. More importantly, if your website has failed on conversions and/or leads, it will be worth your time and money to perform a website audit.
You’re Updating Your Brand
When you update your brand or start a new business or division, it’s the perfect time to update your website. Some companies perform a brand refresh every few years by revising their logo and reevaluating goals and strategies. Website content strategies often change along with branding measures.
At Metro Studios, our content development team lives and breathes websites. From content strategy to quality website development to award-winning design, we help clients find solutions for slow, outdated websites. Contact us to learn more about getting a quality website redesign based on your business objectives.