Hadar Athletic

Work Started: Feb 2023

Updated to show conversion data from 6/01/24 – 05/31/25 and compare to the previous year.

Challenge

Founded in 1958, Hadar Athletic has a history of producing high-quality U.S.A.-made goods designed for athletes of all ages and skill levels. Hadar Athletic wanted their new website to reflect their mission while creating an enhanced shopping experience for coaches.

Solution

The Hadar Athletic website uses engaging motion graphics that complement the company’s brand. As a company founded by coaches, the website communicates its values of honesty, respect, and hard work.

Result

Hadar Athletic’s new website brought their brand to life online. With 65 years of history to explore, we were able give their unique brand the spotlight it deserved.

Now more than 2 years after launch, the website has continued to grow in traffic, revenue, and lead generation. With year-round Google Ads campaigns and on-going SEO, we’re expecting this trend to continue!

Services

Search Advertising

SEO

Website Services

Industry

Manufacturing

Retail

Sports

Location

Humboldt, IA

Website Design

Digitizing a Legacy Brand

Hadar Athletic is a sporting goods manufacturer that makes equipment for coaches, by coaches. For over 65 years, they have worked to meet the needs of coaches to prevent injuries and promote longevity in athletes.

hadar athletic website football equipment products page
hadar athletic website our story page
hadar athletic website materials & processes
hadar athletic website football equipment
hadar athletic website homepage

160%

Increase in Revenue

180%

Increase in Purchases

30%

Increase in Form Submissions

106%

Increase in Organic Sessions

1490%

Increase in Share of Voice

1540%

Increase in Keyword Visibility

hadar athletic studio product photography

PRODUCT PHOTOGRAPHY

eCommerce Photography

In preparation for their website, Hadar enlisted Metro Studios to take new product photography. This was done on-site at Hadar’s warehouse to make it as easy as possible for the client. Now these photos are available to use for the client’s website, marketing materials, and more.

hadar athletic seo

SEO

Optimizing for eCommerce

With the launch of the new website, like all our websites, we prepared the site to rank well for our selected terms. These terms are high volume keywords that will drive traffic to the site to generate sales. With the launch of a site with numerous pages there was a plan developed and executed to give Hadar long-term ranking success.

Contact Us

Are you ready to see results? Let us know.