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Tire Chains 'R' Us
Tire Chains ‘R’ Us relies on paid search advertising to drive a large portion of their sales. See how we took their campaigns to the next level.
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Outrank your competitors on search engines with reputable digital content that is relevant to users’ searches.
Reach customers across multiple platforms, including relevant websites, social media, and search engines.
Form meaningful connections online with engaging content tailored to your audience’s interests, lifestyle, and needs.
Marketing at its core: Effective digital strategies that get users to convert and achieve business goals.
CR Tire
Cedar Rapids Tire has been Iowa’s largest provider of specialty tires since 1992. CRT was ready to scale up its business by redoing its site to focus on e-commerce.
Customized website design that aligns with your brand and provides a seamless user experience.
Expertly constructed web applications that are user-friendly, interactive, and drive leads and sales.
The detailed plan that shapes page layout, website navigation, and content needed to convert site visitors.
Industry and audience-specific written content that is concise, engaging, and keeps search engine ranking in mind.
The management of website files on a physical server to make your site accessible to everyone online.
Keeping websites up-to-date, running smoothly, and monitoring performance to catch bad things before they happen.
Metro Group
We worked with Metro Group to develop a recognizable and comprehensive logo set for all their brands.
Communicate the personality of your business or organization with clean, recognizable visuals.
A consistent, impactful graphic identity is an integral part of building and maintaining a strong brand image.
Bold, engaging design for a display or package that showcases your brand and shares key messaging with end users.
Versatile design intended for tangible surfaces that elevate your brand and generate awareness.
Cedar Rapids Kernels
We staff a full crew of talented camera operators, a director, and a producer with the goal of creating an engaging experience for both fans and the Kernels’ proud sponsors.
We cover everything related to recording, editing, mixing, and mastering audio to deliver an all-encompassing composition.
Perfectly produced commercials and product showcases, as well as corporate videos and employee training videos.
Capture the moments that matter most. Consistent branding visuals that look great on print materials and online.
Expert event management and production services for corporate, sports, commercial events, and more.
ATV Tires
We created a eCommerce website that is designed to convert and paired that with an effective paid marketing strategy that has paid dividends for ATV Tires.
See how we're helping CETA members improve their websites and marketing.
Familiarize businesses with your brand name and the value of your product or service.
Launch competitive campaigns that drive online orders, repeat customers, and revenue that powers your growth.
We help manufacturing, logistics, and heavy machinery companies drive growth and enhance brand visibility.
Enhance in-store marketing and merchandising, unify online and offline data, and enhance shopping experiences.
Refine your marketing campaigns and put your business in front of people most interested in your products or services.
Home / Portfolio / West Side Salvage
West Side Salvage’s website did not reflected the round‑the‑clock, rapid‑response nature of the company. The site was out of date, difficult to navigate, lacked a clear call to action.
After the company was acquired in 2023, new ownership at WSS saw the opportunity in leveraging digital marketing to generate new business.
Metro Studios was hired early 2024 to revamp their digital marketing, taking their existing website and giving it new life. After 3 months of research, strategy, design, and development, we relaunched their new website. It aligned with their new core segments of the business services: Emergency, Salvage, Maintenance.
Once the site was established and the core SEO was completed, our focus moved towards growing their topical authority in the space through consistent, thoughtful content creation. Plus, we expanded and refined their search advertising to capture leads in the most important areas of their business.
The new website, content development, and Google Ads has increase forms, calls, and overall visibility of the company nationwide. Starting with 0 leads and very low traffic, they’ve now seen a stead increase in high value leads and 70% more organic traffic year over year.
Services
Content Marketing
Search Advertising
Website Services
Industry
Location
United States
Website
When grain fires or silo failures hit, facility managers need help in seconds—not minutes. The new West Side Salvage site puts a 24/7 hotline front‑and‑center, pairs incident‑specific service pages (Fires, Floods, Explosions, Collapses, Storms) with a slim, mobile‑first layout, and showcases real‑world response photos that build instant trust.
1000%
Increase in Forms
200+
Phone Calls since Launch
117%
Increase in Website Events
70%
Increase in Organic Sessions
5600%
Increase in Share of Voice
1040%
Increase in Keyword Visibility
SEO Structure
We re‑mapped the site into 3 categories of services and wired them together with contextual links across the site. Behind the scenes, HowTo schema, breadcrumb markup, and canonical cleanup give search engines an unambiguous crawl path—resulting in first‑page lifts for high‑intent phrases like “grain fires”, “silo cleaning”, etc.
Blog Strategy
3 times a month we publish industry-topical posts—grain entrapment, grain fire studies and trends, maintenance tips, etc. Each article is part of a larger content strategy, to dominate their digital space. This rhythm feeds Google fresh expertise signals and funnels readers into the emergency‑hotline CTA. We’re not stuck on some pre-determined content list, rather we’re keeping a running list that changes based on what we’ve learned from the last post.
“Without Metro Studios, we would not be getting the type of quality calls and business we’re seeing today.”
Alex K.
West Side Salvage
Are you ready to see results? Let us know.