Brucemore, a historic site rooted in beauty is a 26-acre estate in the heart of Cedar Rapids, Iowa. The Queen Anne-style mansion built in 1884 now serves as a living landmark that fosters community, cultural, and heritage programs.
Brucemore wanted to create a visually appealing marketing tool that conveys their brand message in the best way possible. As a historic location, they wanted the site to be engaging, authentic, and informative.
By keeping user experience and elegance at the forefront, we wanted the Brucemore website to reflect the historical legacy of the estate. Placing an emphasis on website navigation impacts the conversions, integrations, and bounce rates of the site. For mobile users, the dynamic images and motion graphics make the content engaging and polished.
Brucemore’s logo and accompanying color palette are cohesive with one another. The unified elements keep the former resident’s stories alive while integrating themes of sophistication.
We took a step back from familiarity and prioritized building meaningful connections. From tiny tidbits of copy to captivating narratives, we made storytelling the driving force.
