Brucemore Estate


Brucemore, a historic site rooted in beauty is a 26-acre estate in the heart of Cedar Rapids, Iowa. The Queen Anne-style mansion built in 1884 now serves as a living landmark that fosters community, cultural, and heritage programs. They wanted to update their presence online to better convey the historical importance of their estate.


Brucemore partnered with Metro Studios to update their brand identity, web design, and content. To do this Metro wanted to remain true to the Brucemore brand while updating the look and feel of their online presence.


Now if you visit the Brucemore website you will see an updated logo and design that illustrates the historical legacy of their brand. The focus is now on user engagement with motion graphics, interactive sections, engaging content throughout the entirety of the site.


Content Marketing

Digital Marketing

Graphic Design


Web Design

Web Development

Website Services




Cedar Rapids, IA

Brucemore Mobile

Web Design

Detailed Design

By keeping user experience and elegance at the forefront, we wanted the Brucemore website to reflect the historical legacy of the estate. Placing an emphasis on website navigation impacts the conversions, integrations, and bounce rates of the site. For mobile users, the dynamic images and motion graphics make the content engaging and polished.

brucemore logo

Graphic Design

Identity & Logo Creation

Brucemore’s logo and accompanying color palette are cohesive with one another. The unified elements keep the former resident’s stories alive while integrating themes of sophistication.

Brucemore Estate Lawn

Content Marketing

Website Copy

We took a step back from familiarity and prioritized building meaningful connections. From tiny tidbits of copy to captivating narratives, we made storytelling the driving force.

The Website

Preserving and Sharing History for All

Brucemore wanted to create a visually appealing marketing tool that conveys their brand message in the best way possible. As a historic location, they wanted the site to be engaging, authentic, and informative.

brucemore website homepage
brucemore website history page
brucemore website visitor information
brucemore website events page

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