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Integrating Quality Photo and Video into Your Strategy

Posted on 06.25.2021

Face it—the first impression you make on any potential customer will be from your online presence, and the first things they will notice are the photos. With your website and social media as well as email, the photos and videos are the key to establishing an appealing, credible brand. They can make or break your website, Facebook, Instagram, emails, flyers and brochures.

So, how do your visuals rate? Are people scrolling past your social posts? Ignoring your Instagram? Bouncing from your website? Could you improve the quality of your photos and videos and attract more interest in your products and services?

Chances are good that you can strengthen your brand and online presence with a strong photo and video strategy. Let’s dig into why quality matters when it comes to a brand’s photos and videos and explore some ways you can integrate higher quality visuals into your online marketing strategy.

Why Quality Images and Videos Matter

Quality photos and videos can make a huge difference on the impression you make—for better or for worse. If you currently have old photos on your website or take pictures with your phone, you will see the benefit of investing in higher quality captures. Quality images and videos can add credibility and professionalism while also increasing the appeal of your brand. You will notice and so will potential customers!

For some types of businesses, good photos and videos are super important on every marketing platform and channel. Almost any brand can benefit from the consistency of high quality or professional images. The following businesses are especially dependent on making a positive impact through quality visuals:

  • Ecommerce
  • Food
  • Retail
  • Design
  • Beauty
  • Health

For ecommerce, why would you settle for anything less than the best product shots? Sell more product and make customers happy by presenting several angles of each product. Demonstration videos or instructional videos can also help sell products and services. When properly produced and curated, they also can make your company look more professional and trustworthy.

Any business related to food, from food trucks to grocery stores to restaurants, will certainly benefit from great photos and appetizing videos. People notice the difference, even if it is subtle. They want to see beautiful food! You eat with your eyes, as they say! Give them a feast and make their mouths water before they decide where they are picking up their next meal!

Likewise, businesses from healthcare to retail shops can help set expectations with images of inviting, clean environments and friendly staff. You can show them your welcoming showrooms, waiting rooms and treatment areas to assure them of the legitimacy and comfort level they will experience at your business.

More Views with Video

To really up your game, video is the way to go. Videos get more views than any other type of social media content, so it makes sense to focus your efforts on adding or improving your video posts and YouTube channel.

You may be able to go live on Facebook or post a quick YouTube video with a customer testimonial, but professional production values can truly elevate company introductions, instructional videos, online ad campaigns and other marketing tactics.

Professional Videos and Photos

You may be asking if you can DIY your photos and videos. The answer is…maybe. While you can use a high-end mobile camera and editing tools, you need a certain skill level and patience to elevate visuals beyond the norm. Editing images for consistency and proper sizing for the website and social media can be aggravating for the average person.

For the most professional results, hiring a photographer and or videographer offers many benefits. Achieve a truly cohesive look that fits with your brand and open it up to new possibilities. With professionally captured visuals, you’ll have the best quality images you need for every purpose, including print materials, if needed.

Metro Studios has specialized in videography for three decades, and our video and photo equipment has always been state of the art. We have the skills to script videos, shoot videos, edit videos, take photos and provide them to you in the format you need. A well-planned on-site content grab or studio shoot will provide you with a series of photos and videos that you can use on your website or trickle out on social media over time.

Want to capture a drone video of your facility? Our licensed drone operators know exactly how to capture breathtaking, memorable images and footage from a completely new vantage point!

Videos can be particularly daunting to develop unless you have the expertise. We not only develop a strategy for integrating quality video into your marketing mix, but we also do the detail work—developing a shot list, helping you find and select talent, writing scripts and producing your video shoots. If you need people in your visuals, we facilitate photo and video releases, as well. We can help with marketing videos as well as instructional videos and all of the pieces that might go with them, such as online ad campaigns, YouTube optimization, and so on.

When you’re ready to up your photo and video game, Metro Studios is here for you. Let’s create something spectacular together!