Knowing trade shows play a huge role in XL’s marketing efforts, our team got to work right away putting together a strategy.
Getting video of these trailers in action was a quite a feat – The client requested we shoot while drivers were traveling their routes, as they wanted to avoid wasting time waiting on our camera crews to get ready. Our crew conceded and planned for a day of playing cat-and-mouse. They would shoot footage at an intersection, hop in the van, race to another intersection, set up the drone, wait, shoot, and repeat the process several times.
Our drone footage showed the sheer size of these trailers, and strategically placed Go-Pros were used to demonstrate the inner workings of the trailer.