Harvest Oil & Vinegar is Iowa City’s first tasting room and specialty store offering the world’s finest quality Ultra Premium Olive Oil and Aged Balsamic Vinegar.
As a new online business with a brick and mortar presence in downtown Coralville, Iowa, Harvest Oil & Vinegar wanted a website to perfectly capture their business and brand.
The Metro Studios design team acquired high-end photography that showcases Harvest Oil & Vinegar's unique and ultra-premium products, along with their sparkling new storefront in Iowa City. The client also wanted an easy way for customers to order online, so we developed a sleek and simple e-commerce web area.
Now the website explains all the advantages of olive oils, specialty oils, and balsamic vinegars. Customers simply select their items, put them in the cart, pay, and pick a shipping option. Today the vibrant Harvest Oil & Vinegar website features recipes, news, events, and a blog to share their message of healthy living with others.
Harvest Oil & Vinegar now averages approximately 650 page view sessions on their site each month, which is an increase of over 50%. Visitors spend an average of 2:30 on the site and visit 4 pages per session, which means they are on the exact site they were looking for and the content fits their needs. Perhaps the biggest ROI Harvest Oil has seen is a 121% increase in e-commerce sales and a conversion rate that has increased over 46%!
