Kerndt Brothers Bank is a community bank that originated in Lansing, Iowa. They offer up to date products and services while maintaining a community bank's commitment to the people they serve.
Kerndt Brothers needed to know more about their customers, and potential customers, in order to implement the most effective marketing strategies. They needed in-depth insights into what makes their customers "tick."
Our Metro team took the Kerndt Brothers current customer email list and exported it to facebook. This allowed us to mine through data to find psychographic and demographic information, which pointed us toward the audiences we should be targeting and indicated how to target them. Compiling, analyzing, and storing data was part of the team's plan, as it would be extremely helpful to the success of other traditional marketing efforts.
This customer insight led Kerndt Brothers to implement an effective marketing campaign that delivered significant revenue increases, year over year.
Get to know your customers better; we’ll show you how. Call Metro Studios today.