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Are Facebook Ads Right For You?

Posted on 04.13.2015



As time goes on, Facebook becomes larger and more powerful than in years past. With more than 2.45 billion monthly active users and more than 1.62 billion active daily users, Facebook continues to present itself as one of the leading platforms to advertise to potential clients and customers. 

As a small business owner, that’s a very large stage. And in order to be a player, you need to target your audience to reach your ideal customers. However, Facebook now offers brands fewer opportunities for organic reach.

With all those eyes focused on this social media platform, Facebook ads are a great way to connect with current and future clients. Many marketing professionals consider Facebook ads powerful marketing tools. Using these ads allows you to more specifically and economically reach your target audiences.

Here are six reasons we recommend Facebook ads to our clients:

1. Connections

You can customize ads for people who like your page or your fan page, attend your events, download your app, or interact with you in other ways. The stronger the connection, the more likely your followers will share your content and recommend your business.

2. Targeted

You know your ideal customers; you know whom you’d like to reach. Facebook ads allow you to target your selected demographic. You can choose by gender, age, city, and personal interests. You can even target newlyweds, couples who just had their first child, or people who have retired.

Facebook can analyze user profiles and push your ads to their profiles that mention a specific keyword. For example, if someone discusses her love of shoes and you sell shoes, Facebook will target that customer on your behalf. Effective, elegant, and easy.

facebook ads

3. Location

Facebook ads can be customized to reach any area(s) you choose. Perhaps you’re opening a new branch or building in a different town. Facebook ads allow you to target that city and surrounding areas. You can see your potential reach when you’re designing your ad.

4. Money

Whether you pay per click (CPC) or per ad view (CPM), most Facebook ads are very economical. Because you’ll run a targeted ad campaign and not blanket all of Facebook, you’ll pay less for your online campaign. In addition, you can choose from a variety of impression-based campaigns that will allow you to reach as many users as your budget will allow.

5. Flexible

Compared with Google Ads, Facebook ads are much less expensive and much easier to modify and customize. Why?  Facebook ads permit you to create image-based ads and allow you more characters for your ad descriptions. And let’s face it, Google just doesn’t know people like Facebook.

6. Purchases

Have you ever ordered something online, opened your Facebook page, and then seen an ad from the company you just visited? Talk about targets. Facebook ads, like Amazon purchase behaviors, find people based on their purchase history. This specificity allows you to save money on your ad campaign. If someone is constantly buying video games and acne cream online, it’s a safe bet you don’t want to sell them your retirement planning guide.

At Metro Studios, we’ve seen the power of Facebook ads to help our clients. We’d love to talk to you about ways to improve your website and grow your business. Contact us today to learn more.

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