Why Video Banner Rocks

How can you capture the attention of customers in a sea of brands and businesses? What’s the best way to get noticed? How can your company stand head and shoulders above the rest?

Use well-defined, well designed, quick loading, and beautiful website video backgrounds.

Print is fine. Radio is good. TV is okay. But none of these mediums is interactive. They’re simply spaces where you read and listen and watch.

Video backgrounds and headers, however, are unique. They’re interactive, visually arresting, and expose your audience to your product in new and engaging ways.

Videos allow you to tell stories that words cannot express. They convey feeling and emotion. They show how your product works. In short, they’re an instantaneous way to connect with customers.

Once your customer interacts with your online video, they’re much more likely to continue digging to find out more about your company and how it can help them.

As you plan your website video, always consider your audience. Whom do you want to reach and why? Once you know that, you can tailor the video design and content so that it grabs your viewer by the throat. Make sure your video makes people want to watch until the end.

Company websites who fail to jump aboard the video background bandwagon do so at their own risk. According to Cisco, by 2017 video will account for 69 percent of all consumer Internet traffic. And as we mentioned in a previous blog, one minute of video is worth 1.8 words. Take that, print.

Whether you’re a big or small player, you can easily afford the time and cost to incorporate video headers and backgrounds into your overall website design. You don’t have to go big or go home. Research shows even smaller scale video banners catch people’s eye and attract their attention.

A final few tips: Make sure you use responsive design and that your content is easily found and shareable across multiple devices and social media platforms.

Metro Studios has extensive experience creating video home page backgrounds and banners. Take a look at some of our most successful designs:

Need some additional visual inspiration? Check out these 60 stunning examples of background videos.

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