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How To Build An Awesome Homepage for Your Website

Wish you could improve your company homepage? Follow the Goldilocks rule when it comes to content. You don’t want too little, you don’t want too much…you want just the right amount. Provide compelling content, an optimized headline, pleasing web layout and a clear call to action. Learn more homepage tips from Metro Studios.

Video Transcript

Adrian:
Hola! Bonjour!

John:
Guten tag! Aloha!

Adrian:
I’m adrian.

John:
And i’m john.

Adrian:
And we’re pleased to welcome you to our second metro minute.

John:
No matter what language you speak, we want to make sure we’re all on the same page when it comes to homepages!

Adrian:
Stay tuned and we’ll explain what it takes to create a top-notch, outta this world, blow-your-socks-off homepage.

John:
Homepages are sort of like magazines.

Adrian:
Like a magazine cover, people should notice your homepage and then move to the next page and keep on reading.

John:
Like a magazine, your homepage should have a clear order like a table of contents.

Adrian:
If your homepage is too dense or too busy, what are the chances your audience will click through to learn more about your company? Answer? Slim to none. Nada. Zilch.

John:
As you revamp your homepage, remember to incorporate responsive design, which adapts to any screen size.

Adrian:
In an increasingly mobile society, your customers need the ability to read, navigate, and scroll using a variety of devices from phones to tablets to ipods. Make it easy on them; make it easy on their eyes. Doing so will make it easy on your bottom line.

John:
All good homepages should entice people to learn more; they should not be dumping grounds for random links and unrelated content.

Adrian:
Do some research, check your metrics, and conduct some testing. Try google’s free content experiments to test your homepage.

John:
You can also use tools like Google Analytics to look at your bounce rates. By definition, a bounce rate measures the percentage of visitors who leave after visiting only one page. An average bounce rate is about 50 percent.

Adrian:
Follow the Goldilocks rule when it comes to content. You don’t want too little, you don’t want too much … you want just the right amount. Since most folks scan pages, you want your customers to quickly learn about your company or product.

John:
In fact, on an optimized, well-designed homepage, visitors should know about you in seven seconds. That’s right. Seven! That’s a tall order. Is your homepage up to the challenge?

Adrian:
Once your visitor’s eyes have scanned your crisp and welcoming homepage, tell them what to do. Provide clear navigation. Don’t leave them hanging.

John:
Invite people in. Be a good host.

Adrian:
How can you do this online? Easy. Provide compelling content, an optimized headline, pleasing web layout and a clear call to action.

John:
Tell visitors why they should linger; tell them where and why they should click. Is it to learn more about your company? Is it to find out why your products are the highest quality available? Is it to read about the interesting history of your business?

Adrian:
Everyone has a unique story to tell. Tell yours briefly on your homepage and then provide clear instructions on how to learn more on your other web pages.

John:
We hope you’ve learned a few things about improving the look and functionality of your homepage. I’m john.

Adrian:
And i’m Adrian. And we’d love to connect with you. Subscribe to metro studio’s youtube channel, or if you feel like learning how to dance hop on my website www.brambilabong.com.

John:
If you know about a great homepage, share it. Paste the url in the comments section below. And we’ll catch you on the next metro minute.

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