How To Reach New Customers In New Ways!
You’re spoiled for choice when it comes to social media today. You may already be active on Facebook and Twitter and LinkedIn and YouTube. They’re powerful and proven.
But have you considered new and different platforms to reach your customers? What social media might work best for your brand and your business? What are your goals: Are you trying to boost traffic to your site or raise awareness? Once you decide on your business goals, choosing the best online strategy will be a snap.
Remember: You don’t have to be on every social media platform. As author and trainer Marie Forleo says: It’s much better to pick one or two—and really connect with your consumers—than try to have a presence on lots of sites and stretch yourself too thin.
You may be surprised by all the free social media platforms available today. Let’s take a quick look at just three of them: Pinterest, Vine, and Instagram.
Pinterest is no longer your Mom’s favorite little secret, though 80% of users are still female. With more than 70 million users, Pinterest is a great way to connect with potential customers.
Here’s how it works: Pinterest users “pin” items to a board—from quotes to wish lists to photos—they want to share with their followers. As a business owner, you can pin images about your brand. With Pinterest Messages, you can connect directly with your followers via private message. You can also add a “pin it” button to your company website or blogs to encourage others to share your content.
So what’s the payoff? Pinterest now offers a new business analytics tool to help you learn more about your customer demographics, their engagement level with your brand, and their buying preferences. The tool will help you connect with customers and increase repins and click rates.
Let’s face it: A lot of people are busy, others don’t read much, and some have the attention span of a gnat. Enter Vine.
Created in 2012 and owned by Twitter, the Vine platform allows users to create 6-second videos. It’s sort of like video Haiku. And if you have something visual to share with your audience, you should definitely consider creating Vine videos. According to MediaBistro, Vine has:
- Changed the way marketers look at video
- Captured more than 40 million total users
- Boosted traffic, as five Vine videos are retweeted every second
Just as Pinterest is aces for reaching women, Vine is a great social platform for connecting with young adults. In fact, the largest age group for Vine users is 18-20 years old. Virgin Mobile and Coca-Cola are two big brands that have embraced Vine.
Video is powerful. As a business owner, you should know that people are 64 percent more likely to buy a product after watching an online video.
There are many ways you can promote your brand and business on Vine. Check out these 10 quick social media strategies.
If a picture is worth a thousand words, Instagram is worth a gazillion and one. With more than 200 million monthly users, Instagram is the place to share photos and videos. And as this video shows, businesses from Ben and Jerry’s to GE are tapping into the marketing energy and immediacy of Instagram.
If you’re trying to reach a younger demographic, Instagram may be just the ticket. For example, 51% of the class of 2014 use Instagram daily. According to data from DMR, Instagram users include 35% of teens and millennials (ages 14-34).
No matter what your brand, you have a story to tell. Instagram allows you to tell that story in a visually compelling way. Your Instagram images and videos—and those shared by your followers—help your customers connect with your message. Instagram Direct allows you to privately contact followers, promoting more targeted and meaningful conversations.
We hope we’ve given you some food for thought as you plan your social media marketing strategies. Metro Studios appreciates your business and looks forward to staying connected with you.