As mobile and tablet traffic to websites continue to rise, it is becoming more and more apparent that responsive designs are a necessary factor in giving users an easy and enjoyable experience. If you’ve ever had to deal with an unresponsive website on your smartphone or tablet, you know that it isn’t a pleasant experience! Who wants to be looking for resources or trying to shop and have to struggle to read the text on the page or have to zoom in and scroll around to fill out a form or shop?
Responsive designs make websites compatible with mobile and tablet devices and allows the content to be viewed just as easily on those devices as they are on a desktop or laptop. By making your website responsive, you’re encouraging them to stay and enjoy your site rather than driving them away! This will increase the amount of business you get by:
1. Lowering Your Bounce Rate:
Bounce rate is the percentage of people that come to your site and leave without interacting with it at all. For example, they come to the homepage and leave right away without clicking on anything else. If your website has a high bounce rate, this only means one of two things – either the user didn’t find what they were looking for or the website was too difficult to use. Please note that if someone bounces it is NOT because they found what they were looking for!
Analytics across the board are showing mobile and tablet traffic increasing year over year and desktop and laptop traffic decreasing year over year, along with 60% of Internet access taking place on a mobile device – if your website isn’t responsive, that’s like turning away 6 out of 10 of your customers at the door!
How can lowering your bounce rate help you increase your profits?
With a lower bounce rate comes more people that are staying and interacting with your website. This means that the goals that are set up on your site are being better fulfilled! Whether it’s to generate leads, be an educational resource for your clients, or get someone to make a purchase, more users are interacting with your site the way you want them to, which can only mean more business for you.
2. Increasing Your Conversions
Conversions are the amount of people that are actually doing what you want them to do on your site. For example, if the goal of your site is to generate leads, you want people to be filling out that contact or request a quote form. Every time someone completes one of those forms, that would count as a conversion for you. Having a responsive site encourages users to stay and convert, no matter what device they’re on. Here’s some amazing conversion statistics for you!
– 70% of mobile searches lead to action within one hour – it takes one whole month for the same percentage of desktop users to catch up
– 90% of mobile searches lead to action and more than 50% lead to a purchase
These statistics are screaming “Get a responsive website!”
How Can Increased Conversions Increase Your Profits?
This one is a no brainer! With increased conversions come an increase in business. If your site is an e-commerce site, an increase in conversions means they’re buying more and making it all the way through the check-out process. If your site is supposed to be educational, conversions for you mean that more people are requesting more information, or making it to the pages where they can learn more about your company. Lastly, if your site is a lead generator, it means more people are filling out that Request for Quote or Contact Us form.
3. Improving Your SEO
SEO, or Search Engine Optimization, is essential to effectively market your business. The better your on-page and off-page SEO, the higher you will rank in Google’s search results. Of course, the higher you rank in Google, the more traffic you will get to your site, resulting in those increased conversions. Since Google is all about the User Experience and is continuously changing its algorithms to prevent spammy practices like keyword stuffing, you want to make sure your website is as user friendly as possible. A big part of this includes making your website responsive!
Some businesses choose to have separate sites for different devices as opposed to having a responsive design – this is highly advised against! Using a separate mobile site results in Google having to index each page twice and decide which version to show the user in search engine results. Also, if you have a mobile site, it gives you twice the amount of work you have to do for SEO – instead of working as hard as you can to get one website to rank as high as it can, you would have to split your time between two sites.
How Can Improving Your SEO Increase Your Profits?
Responsive websites not only rank higher in the search results but they also receive more traffic! More traffic = an increase in conversions which turns into more business for you!