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Choosing the Right Keywords is Key

When we meet with a client to develop a new website, one of the very first things we discuss is their keyword goals. Keywords are the phrases potential visitors type into search engines to find your site. Unveiling the right keywords and building a solid strategy to target those keywords are vital steps in the success of a website.

Selecting keywords might seem like a rather simple task. After all, who knows your company as well as you? However, important research is involved to uncover keyword phrases that offer the best opportunity to drive relevant traffic to your site. The key is to discover search phrases that produce good traffic, but are less competitive.  Metro Studios can assist you with this process.

There are certain things to keep in mind when compiling your list of targeted keywords:

  • Use phrases. Statistics show that nearly 80% of all searches now consist of 3 or more words. Not only that, but it is extremely difficult and would take a long time to rank first for a single keyword such as ‘web.’
  • What would your customers search for? Look past the business lingo, and step into your customers’ shoes. Try to anticipate which words or phrases they would use when they search for the products/services you provide.
  • Local Keywords. Ranking well locally for your keyword is a great first step. Targeting specific cities or even states can be a terrific way to make your phrase more focused, relevant and attainable. It’s much better to rank first for a phrase that produces 1,000 searches per month, compared to ranking 50th for a phrase that produces 10,000 searches per month.
  • 3 Keywords. Try not to target more than 3 main keyword phrases per page. If you try to optimize your page to target more phrases than that, it can work against you. If you have a long list of keyword phrases you want to rank well for, you want to be sure you have pages on your website that are focused on each of those. That’s why, at Metro Studios, we establish the client’s keyword goals before we create the sitemap (or site architecture) for the website. That way we know which pages will be necessary in order to achieve the desired search engine results.

If you’re struggling to come up with keyword phrases, try compiling a list of words using your business name and the services / products you offer. Then mix the keywords together, and add locations (i.e., web design Cedar Rapids).

Once you have generated a nice long list of keywords, it’s time to see if they are even worth targeting. It’s great to rank first for a phrase, but if no one is searching for that phrase—it does you no good.

At Metro Studios, we have advanced SEO tools and software at our disposal that help suggest and recommend keyword phrases, estimates the number of searches for each keyword phrase, and identifies how difficult it will be to rank well. We can also track your search engine progress, and the progress of your competitors along the way.

At this point, I look to identify the phrases that produce the most relevant search traffic, yet have a relatively low keyword difficulty score.

As you can see, selecting the most opportune keywords requires a bit of research, but the results can pay big dividends. You don’t have to go through this process alone. Metro Studios web services would be happy to guide you through this process, and you will be well on your way to driving new, relevant traffic to your website.


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