Given the impact the Internet has on consumer decisions, and in particular, the role search engines such as Google, Yahoo, and Bing has on the success (or failure) of so many businesses, search engine optimization (SEO) is alarmingly underutilized.
According to Netcraft, as of December 2009, there were over 234 million websites, with 47 million new sites added in 2009 alone. With an ever-increasing number of websites, and the soaring number of desktop and mobile Internet users, the competition for that top position in search engine results becomes all the more important.
A well-designed website, with concise, engaging content plays a vital role in the success and effectiveness of the site. However, if no one can find it in the first place, the website will be a complete and utter flop no matter how slick the design or eloquent the content.
There is some very interesting information from data leaked from AOL’s search query logs that reinforces the importance of SEO and getting your site ranked as high as possible:
- The first ranking position in the search results receives 42.25% of all click-through traffic. The second position receives 11.94%, the third 8.47%, the fourth 6.05%, and all others are under 5%.
- The ten highest ranked sites receive 89.1% of all click-through traffic, compared to 4.37% for the next ten.
As you can easily see, if your site isn’t ranking on the first page of your most important keywords, you need to drop what you are doing and consult an SEO expert!
At the very least, take a moment to see how your site is ranking for your targeted keywords. If you aren’t showing up where you’d like to be, don’t hesitate to contact us for an SEO analysis. A modest SEO investment can end up paying major dividends down the road for your business.