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To e-mail, or not to e-mail: that is the question.

One of the frequent refrains you’ll hear in the Metro Studios web department (aside from our occasional bickering about the thermostat setting) is that we want to help our clients not simply have an online presence through their website, but we want it to be a fully functional marketing tool.

One highly effective online marketing tool that is often overlooked is e-mail. That’s why I’ve provided…

Seven Reasons Why E-mail Marketing is Effective

1. E-mail is inexpensive.

Tell the accounting department not to sweat it – the e-mail delivery systems we use charge by the number of e-mail addresses you send to – so your cost will correspond accordingly with the size of your business.

2. E-mail is effective in building and maintaining positive relationships.
Here it is – the secret key to positive e-mail marketing – protected for centuries by Tibetan monks… relationship. By sending e-mail to people who genuinely want to receive it, you’ll not only lower your chances of being considered spam – you’ll strengthen your relationship with your current and potential clients.

3. E-mail is timely.
Have a sale that ends tomorrow? Is conference registration due by the end of the week? Is class beginning at a different time tonight? Faster than a speeding bullet, e-mail is the most efficient way to get your message out!

4. E-mail has a wide reach.
Whether your clients are in your backyard or in Burma, e-mail is an effective in reaching people quickly – surpassing borders, time zones, and cultures – all with the click of a button.

5. E-mail drives traffic back to your site.
After you’ve built a great site, what better way to consistently drive customers to it than via e-mail? Here at Metro Studios, whenever we send out an e-mail blast to our clients, the traffic going to www.metro-studios.com goes up as dramatically as Michael Phelps’ gold medal count.

6. E-mail marketing provides measurable results.
If you’d like to know the effect your marketing has, e-mail is a great venue. With direct mail, it’s nearly impossible to know whether your piece was read, thrown away, or eaten by the dog. We’re able to provide our clients with thorough results of their e-mail campaigns – from who opened the e-mail to which specific links were clicked.

7. E-mail educates.
One of the most important factors in a successful website is making it a resource for your field. In the same way, regular e-mail blasts can educate recipients on new information, helpful hints, or currently relevant issues, in turn, building trust in your expertise.

All in all, alongside a strong website, e-mail can be a highly effective marketing tool. So, if you’re looking to enhance your online presence, give e-mail a try!

Next month, I’ll continue our discussion on e-mail by offering advice on how to navigate the murky waters of e-mail design and content in order to ensure your message makes it safely to your recipient’s inbox. Until then, happy surfing!

Lindsay Talsness
Web Content Developer

One Response to To e-mail, or not to e-mail: that is the question.

  1. Ben Waugh says:

    You know, I have to tell you, I really enjoy this blog and the insight from everyone who participates. I find it to be refreshing and very informative. I wish there were more blogs like it. Anyway, I felt it was about time I posted that.

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