Lately, I have had a lot of people contacting me with questions regarding organic optimization, which prompted me to put together a little presentation to help people understand the concept behind organic optimization. I thought I would use today to share a few of the points and examples or organic optimization, in hopes that it helps clear the fog around this sometimes “not so clear topic”.
First off, what is organic search engine optimization? It is the process of improving the volume and quality of traffic to a web site from the search engines via “natural”, or “organic” search results for a targeted keyword. I know that is a “Webster” definition, but in short, it is just the idea of driving more people back to your site from the natural placement within search engines.
This concept is nothing new; it is just recently being applied in a new market (i.e the internet). Take a look at what the yellow pages did for advertising 10 years ago. If your kitchen sink broke in the middle of the night, you would go to the yellow pages for your area, and look up plumbers. You can now do the same thing with the internet, without having to carry a 400 pound book around with you wherever you go. You go to your favorite search engine, type in “plumbers in _____” and you get the results you are looking for.
From a consumer side of things, they are going to want the most relevant, highest rated site. Also with the decreased attention spans of users on the internet, they are not going to take the time to click through to page 2 or 3, or further. This is why it is so important to show up on the first page of the search engines, and even better to show up at the top of page one.
Here are a few of the clients that I have been working with on their organic optimization, and what it has done to help their business.
Kings Material | www.kingsmaterial.com
Targeted Keyword: Landscape Products
Results: #3 in Google out of 2.19 million results just a month and a half after the launch of their new site.
American Board of Certification | www.abcworld.org
Targeted Keyword: legal bankruptcy certification
Results: #1 in Google out of 2.21 million
Targeted Keyword: legal creditors rights certification
Results: #1 in Google out of 354,000
Happle Gourmet | www.happlegourmet.com
Targeted Keyword: organic pies
Results: #1 in Google out of 508,000
TD&T Financial | www.tdtpc.com
Targeted Keyword: Eastern Iowa accounting
Results: #2 in Google out of 1.7 million
Results are current as of 4/11/2008
As you can see, the keywords that we choose to target for these clients are directly related to what a client might be searching for to obtain their product or service. This is one thing that you must always keep in mind when determining what keywords you should target. This can be a very complex process, but can result in a very nice return if done correctly.
Rollout Mat – offering a line of lightweight mats designed for home/personal use, including tumbling mats, wrestling mats, cheer mats, and MMA mats.
B4Brands.com – The environmental choice for hand hygiene products, including: hand sanitizer, hand soap, hand lotion and a wide selection of manual and automatic dispensers. Ideal for schools and hospitals.
CrystalRugged.com – Designs and manufactures rugged computers, servers (1U – 4U), displays and embedded systems.