This time of year always gets me thinking about where we will be at this time next year. So, I wanted to spend some time thinking about some of the new SEO trends that we are starting to see emerge as possible new internet marketing avenues.
One “buzz” word that that started to make headlines in 2007 is “viral marketing”. Viral Marketing refers to a marketing technique that uses pre-existing social networks to produce an increase in brand awareness through the social networks self-replicating viral processes.
Ok, so that was a “Wiki” type definition, but it is basically saying that if you use the existing social and blog networks (Facebook, MySpace, LinkedIn, Digg, etc.), that just the growth and exposure from individuals within those networks will cause your brand awareness to spread â€œvirallyâ€. It is the same as if you tell a person about a good/bad restaurant, and that person tells 3 other people, and those 3 people tell 4 other peopleâ€¦ eventually, this restaurant will be exposed (positively or negatively) to a vast number of people. I could spend all day on this topic, but if you have any questions about viral marketing and how you can incorporate it into your 2008 internet marketing campaign, please let me know.
The next big thing I see within the SEO/Internet Marketing industry is how the internet and mobile devices are becoming more and more interconnected. The launch of the iPhone really set the stage for mobile web and mobile communication in general. I know you have been able to read your email and surf the web from your phone prior to the iPhone launch, but the technology behind how a website is displayed on the iPhone resulted in a huge sigh of relief from the web development world (including us). It is just one of those things that prove that the internet and mobile communication are quickly becoming one. So what does this mean to you as a website owner? As more and more people are using their mobile phones to access information on the fly, it is important that you website be displayed properly and legibly on a mobile device, otherwise it might get overlooked. If you don’t have a web enabled phone, go to your local AT&T store and use one of theirs. This is about the only thing they aren’t charging you for.
These are just a few examples, but trust me when I say there are a lot more things on the horizon when it comes to SEO and Internet Marketing. It is a growing area of the marketing world, and it needs to be taken seriously if you want to make a high impact online.
Please feel free to contact me with any questions you might have regarding SEO and Internet Marketing, I would be more than happy to help you out.
From your Web Team at Metro, have a safe and Happy Holiday season! Thanks for making our year a success!
Director of Internet Marketing – Metro Studios,
John Whaley – firstname.lastname@example.org