YouTube Case Study.

Roll Out Mat is reponsible for making the wrestling mats for wrestling rooms across the nation. Learn how we jumped their rankings over 40+ spots on Google for wrestling mat queries using YouTube.

The Power of YouTube SEO and Evergreen Content

Skills Used:

  • YouTube SEO
  • Blogging
  • Transcripting
  • Social Outreach
  • On-Page SEO
  • YouTube Optimization
  • Content Calendar
  • Keyword Research

YouTube is the second largest search engine in the world. Successfully creating videos that also work as blog posts on your website has tremendous SEO value. The #1 SEO ranking factor on YouTube is watch time, which requires great videos that are worth watching to the end. This can be challenging for businesses who don't have the 'sexiest' product in the world.

When we first started working with ROM their website was bare bones in terms of content. We had to get creative to find a way to create valuable content that was actually worth watching that integrated their product in a non-salesy way. We took the educational marketing route by creating a weekly series of wrestling tutorials to aggressively boost content on their site. By transcripting, summarizing, optimizing, and adding the YouTube videos to their site on a weekly basis, we were able to rocket up their rankings to the top of the first page. See the YouTube page here.