Facebook Case Study.

TanTara is a national trucking company who's biggest challenge is to find qualified truck drivers. Learn how we used Facebook to recruit 85+ qualified job applicants in about 90 days.

Facebook is the BEST Stalker in the World

Skills Used:

  • A/B Testing
  • Conversion Optimization
  • Facebook Dark Posts
  • Facebook Boosted Posts
  • Landing Page Development
  • GEO Targeting
  • Audience Split Testing
  • Conversion Tracking

It has never been easier for a business to reach their ideal customer, and Facebook makes that possible. Facebook has all of this wonderful demographical data on its users and its a gold mine for us marketers.

TanTara challenged us to find qualified truck driving applicants with at least 1 year of experience. Using Facebooks dark posts targeting features we were able to target exactly that and the results were amazing! When all was said and done we recruited +85 applicants for TanTara. Even to this day we still are creating recruiting ads for TanTara. Like most companies, if your marketing dollars are actually working and getting the return you want, why would you ever stop!?