Content Marketing Case Study.

SportsGraphics Inc. is reponsible for making the beautiful wall padding that you see in high school gymnasiums. Learn how we developed over $250k in leads for them through content marketing.

Can Investing In Content On Your Website Actually Bring in Leads?

Skills Used:

  • On Page SEO
  • Off Page SEO
  • Writing
  • Interviewing
  • Keyword Research
  • Facebook Dark Posts
  • Infographics
  • Web Design

A lot of businesses struggle with creating interesting content about their product or service. If you take SGI's wall padding at surface value it may seem boring. What kind of content can you really make that is worth peoples time to read about wall padding? We dove deep into the aesthetics of the product and discovered that when an old high school gym is decked out with wall padding and graphics it can actually boost school spirit and moral for kids, parents, and coaches.

Schools are constantly having budget cuts and can't afford to renovate an entire gymnasium with construction costs being so high. With these bits of information we created The Ultimate Guide To Renovating Your School On A Budget. We interviewed schools who had taken an unorthodox approach into saving high construction costs, did our own research for ideas on how schools can change their image from parking lots to classrooms. We were able to organically integrate wall padding into the guide when we talked about things you can do for an old gymnasium.

After we decked out the guide with infographics and overall great value, we made sure it was optimized for conversion and integrated call-outs in the gym section for working with SGI. It took 90 days for our first lead to come in. Now it consistently brings in about 10-15 leads a month!