Adwords Case Study.

Field Wall Pads is responsible for making the awesome stadium padding that you see in professional football and baseball stadiums. Learn how we optimized, tweaked, and a/b tested their Adwords to save them $11k while increasing leads by 300%.

You Can Waste a TON of Money on Adwords

Skills Used:

  • A/B Testing
  • Keyword Research
  • Clever Wordsmithing
  • Dynamic Ads
  • Conversion Optimization
  • Landing Page Generation
  • Geo Targeting
  • Negative Keywords

Anytime we learn that a company is doing Adwords internally and tacking it on to a job position like Sales Manager or CEO, it typically means a lot of money being thrown down the drain. Adwords can be one of the quickest ways to get a new business lead, but without having a dedicated person working on it everyday, companies won't fully realize the ROI.

When we first got ahold of Field Wall Pads Adwords account, we calculated each lead coming in at a cost of over $1000! Not to mention, they were only getting about 20 leads a year. Learn how we decreased the cost to a little of over $100 per lead and increased the amount of leads they get in a year to 80+ in the video above.