Project Overview
During our brainstorming sessions to create a cohesive branding campaign for Zimmerman Ford in Cedar Rapids, we noticed that most of the buzzwords and phrases we came up with (Unbeatable Prices, Unbelievable Customer Service, Unmatched Attention to Detail, Understanding Your Customers, etc.) all had something in common. They all started with the letter “U.”
Presto. “At Zimmerman Ford—It’s All About U.” They’ve implemented this branding message in everything from print, television, and radio, to signage and floor decals in the dealership. And it was all tied together nicely with a consistent and identifiable color scheme of Blue, Green, Red and Gold.
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