Muscatine Power & Water (MP&W) always challenges us to think outside the (cable) box for their projects. They came to us looking to create a humorous campaign aimed at increasing new cable television and Internet customers. The three-month campaign blanketed the market with: TV spots, radio spots, on-hold messages, direct mail, print ads and a web banner. According to MP&W, they reached their new customer goals midway through the campaign.
