John Deere was looking to create a buzz about new 8R/8RT Tractor Series. To do so, they worked with Metro Studios to create a series of “tractor chaser” videos that had a homemade look and feel. Using the clients scripts, Metro Studios produced a series of videos that were posted on YouTube, giving John Deere tractor enthusiasts all over the world an inside peek at the exciting new features of the new line of John Deere tractors. According to John Deere, pre-sales for the 8R/8RT Series were through the roof.