Category Archives: Search Engine Optimization

What is Keyword Research and Why is it Important?

Keyword research is the process of discovering relevant, traffic producing search phrases that people (potential customers) are actively searching for. People look to Google for answers to the questions they have, and companies that provide the goods and services that … Continue reading

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7 Tips for Getting More Online Reviews

Here are some suggestions for encouraging more reviews of your business. Some come from my own experiences as a review site “super user” and some are just good old fashioned common sense. Your comments are welcome. Just no 1-star ratings … Continue reading

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Greasing the Skids for Word of Mouth Advertising

When I sold advertising space the thing I heard most often from small business owners is “word of mouth” is their most effective advertising. Of course we all know this to be true. We’re more likely to try a new … Continue reading

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SEO Blogging Advice

If your company is like most, you would love to have increased traffic to your website. After all, more visitors to your website equates to more opportunities for increased revenue. Adding a blog to your site, and writing strategic SEO … Continue reading

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Choosing the Right Keywords is Key

When we meet with a client to develop a new website, one of the very first things we discuss is their keyword goals. Keywords are the phrases potential visitors type into search engines to find your site. Unveiling the right … Continue reading

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5 Reasons to Add a Blog

Stand Out in the Crowd. It’s a competitive marketplace. If your competitors aren’t currently blogging on their respective sites—that’s all the more reason you should be. Insightful blog posts offer a tremendous opportunity to establish credibility. Invigorate Your Employees. Not … Continue reading

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Hot Topic: Google Instant

Ever the master of innovation, Google has done it again. Google Instant was released less than a month ago, and has been a hot topic of debate ever since. If you have performed a Google search in recent weeks, you … Continue reading

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Why SEO Should Matter to You

Given the impact the Internet has on consumer decisions, and in particular, the role search engines such as Google, Yahoo, and Bing has on the success (or failure) of so many businesses, search engine optimization (SEO) is alarmingly underutilized. According … Continue reading

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Solar-Breeze: One Smart Robot

Metro Studios has been working with an intelligent robot by the name of Solar-Breeze, and its inventor Denis Ruzsa and his business partner, Paul Sims, of Solar Pool Technologies, Inc. to develop successful marketing tools and strategies for this ingenious … Continue reading

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Is Your Site Mobile-Friendly?

Technology is constantly evolving. With change, comes opportunity. The time to capitalize on that opportunity is now. One possible opportunity is to invest in a mobile site for your company. Mobile Internet use is not a passing trend. Rather, it’s … Continue reading

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