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Categories
Category Archives: Internet Marketing
What is Keyword Research and Why is it Important?
Keyword research is the process of discovering relevant, traffic producing search phrases that people (potential customers) are actively searching for. People look to Google for answers to the questions they have, and companies that provide the goods and services that … Continue reading
7 Tips for Getting More Online Reviews
Here are some suggestions for encouraging more reviews of your business. Some come from my own experiences as a review site “super user” and some are just good old fashioned common sense. Your comments are welcome. Just no 1-star ratings … Continue reading
Greasing the Skids for Word of Mouth Advertising
When I sold advertising space the thing I heard most often from small business owners is “word of mouth” is their most effective advertising. Of course we all know this to be true. We’re more likely to try a new … Continue reading
SEO Blogging Advice
If your company is like most, you would love to have increased traffic to your website. After all, more visitors to your website equates to more opportunities for increased revenue. Adding a blog to your site, and writing strategic SEO … Continue reading
Posted in Internet Marketing, Search Engine Optimization, Uncategorized
Tagged blog, blogging, seo, seo blog, seo blogging
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Tips to Rank Higher in Google Place Listings
“Why isn’t my site being listed on Google’s local business listings?” It’s a question being asked more and more frequently—especially as Google is expanding the prevalence of local search results. Google Place listings typically show up when someone searches for … Continue reading
Posted in Internet Marketing
Tagged google place listings, Internet Marketing, local seo, seo
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Choosing the Right Keywords is Key
When we meet with a client to develop a new website, one of the very first things we discuss is their keyword goals. Keywords are the phrases potential visitors type into search engines to find your site. Unveiling the right … Continue reading
5 Reasons to Add a Blog
Stand Out in the Crowd. It’s a competitive marketplace. If your competitors aren’t currently blogging on their respective sites—that’s all the more reason you should be. Insightful blog posts offer a tremendous opportunity to establish credibility. Invigorate Your Employees. Not … Continue reading
Posted in Internet Marketing, Search Engine Optimization
Tagged blog, blogging, seo, seo blog, seo blogging
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Hot Topic: Google Instant
Ever the master of innovation, Google has done it again. Google Instant was released less than a month ago, and has been a hot topic of debate ever since. If you have performed a Google search in recent weeks, you … Continue reading
Is Your Site Mobile-Friendly?
Technology is constantly evolving. With change, comes opportunity. The time to capitalize on that opportunity is now. One possible opportunity is to invest in a mobile site for your company. Mobile Internet use is not a passing trend. Rather, it’s … Continue reading
Youth Marketing: Don’t be so 2008.
Recently, I had the opportunity to hear Clint Runge give a presentation on youth marketing –specifically to Generation Y (people born after 1981). Clint is the Creative Director at Archrival, a youth marketing agency in Lincoln, Nebraska. Clint’s presentation was … Continue reading
Posted in Internet Marketing
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