Author Archives: ksmith

Project Highlight: Ent Federal Credit Union

This winter, Metro Studios was given a challenging assignment from Mills Marketing – a financial marketing agency in Storm Lake, Iowa. Their client, Ent Federal Credit Union in Colorado, wanted to produce a complete market acquisition campaign to effectively break … Continue reading

Posted in Creative Services, Metro Studios General, Metro Video | Leave a comment

An insider’s guide to media buying

Interested in advertising on TV, but have no idea where to start? Here’s a quick guide to the art of “media buying” -  purchasing ad space on specific stations during a specific time period. Determine your target demographic. The first … Continue reading

Posted in Creative Services, Metro Studios General, Metro Video | Leave a comment

Green Graphic Design: It’s Not Easy Being Green

What does it mean to practice green graphic design? The phrase “Reduce, Reuse, Recycle” does convey an important message, but just skims the surface of the effective ways you can practice sustainable design. There are three questions we should ask … Continue reading

Posted in Creative Services, Graphic Design, Metro Studios General, Print | Leave a comment