One of Metro Studios’ long-term clients, Muscatine Power & Water (MP&W), always challenges us to think outside the (cable) box for their projects.
Our task:
To create a humorous campaign aimed at increasing new cable television and Internet customers for MP&W.
After some powerful brainstorming, we came up with the underlying campaign theme of “expect company,” when you have the reliable Digital TV and Machlink Internet services of MP&W.
It was a dark and stormy night…
Okay, so the shoot day arrived, we had talent, props, and a warm sunny day…
Hmmm. So, how could we capture the satellite subscribers’ disenchantment with their service during a rainstorm?
Green screen wizardry!
Voila, they dodge raindrops on their way to their neighboring MP&W digital subscriber!
Seriously…what’s funnier than a dripping bag of Cheetos?
The three-month campaign blanketed the market with:
· TV spots
· Radio spots
· On-hold messages
· Direct Mail
· Print Ads
· Web Banner
The result:
MP&W reached their new customer goals midway through the campaign!
Gina Kutsch, the Communications Specialist at Muscatine Power and Water, had this to say: “The work that everyone at Metro did was outstanding. They really took a great deal of time making sure all of our pieces were just as we wanted. The professionalism and talent is fantastic – and that is evident in the outstanding response we have had to this media-rich campaign.. Muscatine Power and Water has always been very pleased with the work Metro has done with us.”
