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Monthly Archives: July 2009
Zimmerman Ford: From whiteboard to widescreen
If you walk into a conference room at Metro Studios, you’re bound to find a whiteboard filled to the brim with words, ideas, and images. After all, they say creative minds are rarely tidy. This spring, our creativity and our … Continue reading
An insider’s guide to media buying
Interested in advertising on TV, but have no idea where to start? Here’s a quick guide to the art of “media buying” - purchasing ad space on specific stations during a specific time period. Determine your target demographic. The first … Continue reading
A field guide to (location) scouting.
What does it take to become a skilled location scout for photo and video shoots? As Metro Studios’ resident eagle location scout (and senior producer), I’ll be your guide as we explore the badges you can earn on the trek … Continue reading


